Clue period-tracking application proves to be the best option (Case Study)

Maia Leggott shares her experience with various period tracking applications and her discovery of Clue, which she argues to be the best option on the market.

Maia Leggott is a woman with a menstrual cycle. A woman who wants to understand her cycle, prepare for her symptoms and share her information with her doctors. All of this sounds reasonable but in an application market with thousands of options to choose from, how’s a girl to know which tracker will work for them?

The Problem

The decision to find a period tracker came in 2016 when Maia struggled after going off of birth control for the first time in 13 years. “It took me three months before I got my first period,” Maia said. “I didn’t know how to deal with it. I wanted to try and track it, to predict when it might come or find if there were any trends.” As a woman with endometriosis, Maia sees multiple healthcare practitioners regularly. It is important she be prepared to share her symptoms, as well as trends and cycle calendar with her doctors.

For Maia, it was a lengthy trial and error process to find the right application. She recalls multiple apps by name, listing their shortfalls and the reasons they just didn’t work. At the time, Maia found her period was too irregular to rely on the app reminders to fill in the information. She needed to get excited about using the app to be able to remember to go in as the symptoms occurred. And even more so, Maia needed a system that would track her specific patterns to best predict her cycle, not just the average, 28-day cycle. Unfortunately, none of the apps were working for her. “I just found they were kind of clunky and time-consuming,” she told me. “I was looking for something easy to use and nice to look at.”

Finding Clue

Visualization of a menstrual cycle. A circle that marks the time of the user's PMS, period and fertile window.

Eventually Maia found Clue, which has been her go-to period tracker for over two years. “When I found Clue I just really liked the simplicity. And the design is really aesthetically pleasing, which I love,” Maia said.

Though it seems that many of the period trackers offer similar abilities, Clue drew Maia in with its visualizations. Her cycle represented in front of her with the various timeframes: her fertile window, her PMS and her period. A green bubble shows where she currently is in the cycle and allows her to generally understand what to expect.

Outside of the ease and design, Maia mentioned her love for the customization offered by Clue. “You can customize the categories and the things that you want to track so it was really easy to make it work for what I needed.”

Maia now has two years’ worth of information at her fingertips, which she shares with her doctors and uses to understand her body more and more. Clue is continuously pointing out patterns in Maia’s symptoms. “The more you track the more it understands. So after you track certain things the app will tell you, ‘oh you’ve tracked cramps on the first three days of your period for the last six cycles.’ It recognizes trends for you and draws it to your attention.”

How It Works

When a user opens the Clue app, they see a visual representation of where they are on their cycle. The main components that everyone will see are: their PMS, the actual time of menstruation and their fertile window. The data that app users contribute over the month will change the cycle predictions based on their history.

The bottom of the app screen details five images, which intuitively direct the user to the other services within Clue.

Calendar view allows the user to see the bigger picture of their cycle, which can be helpful when sharing the information with a doctor. The app also provides an analysis highlighting the user’s typical period and cycle length. This information becomes increasingly helpful the longer the app is in use.

Under the “more” section, the user has options to fully customize the categories they would like to track. Users can choose symptoms like cravings, digestion, skin, temperature, and more. Alternatively, the user can choose only to follow their bleeding. 

Outside of period tracking, Clue can be used to track fertility for those looking to get pregnant. Clue Connect, a feature of the app, allows users to share their cycle with someone else. This was created to give hopeful parents the opportunity to monitor their efforts and fertility.

Though Clue is offered at no cost to the user, there is an optional upgrade available to Clue Plus. For $1.29 per month or $11.99 per year, Clue users can access additional services such as personalized symptom predictions and notifications on abnormalities in their cycle.

The Clue Community

Clue is more than a period tracking application. Their website offers a network of important information related to female health and reproduction. When asked if she knew about this, Maia responded, “I knew that Clue had a network, but I really didn’t realize that they had such an extensive online resources section… It’s really great that they’re trying to foster that community. It makes me feel even better about the fact that I’m using it.”

For more information on Clue, or to access their knowledge base of women’s health topics, visit

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